The CEO who still writes in crayon was simply out to solve a personal problem; his brother broke their TV. Seven was determined to not live without a television again, as this is the fourth TV his brother broke. He began thinking about ways to solve the problem. When he thought he had the answer his mother informed him, "You can't buy a job, baby". He wouldn't take no for answer that's when Seven inquired about selling the clothes he could no longer fit but he didn't stop there. The following day he rose and began spewing business ideas of selling more clothing than he owned. In that moment he and his mother settled on a T-shirt company. Seven "employed" his mother for her reading capabilities and since she was the only one who could use the Heat Press without supervision.